03/14/08 Taming the Weird West Two Songs at a Time: The power of relatable, transcendent music and its ability to create contagious emotion—the kind of emotion that people are willing to pay for—is undeniable. Just ask the folks at SXSW. For a hefty $650 (slightly cheaper for early purchasers), an all-access badge gets you a wonderfully overwhelming onslaught of music, curated by one of the best festivals in the country. 1500+ artists, 70+ venues. And that's not all... the frenzied anticipation and planning... the Austin-destined airport travelers' camaradarie... the friendly shared-taxicab introductions... the first mouth-watering BBQ sandwich of the weekend... the surprise discovery of that elusive, most-buzzed-about day party... the endless free micro-brew... the frantic meet-up text-messaging, somehow finding time to make the obligatory trip to Allens Boots or to pick up a "Keep Austin Weird" bumper sticker... and the random conversations with fellow enthusiastic concertgoers, all happily squeezed shoulder to shoulder throughout clubs and bars and coffee shops and record stores and art galleries—anywhere a band can find a stage. Every year, both the music and this wildly, visceral connection to mostly strangers who share a love for music—this is what that $650 price tag is worth, every cent. At Outlandos Music, we call this connection the "shared experience." So we thought, why not, through the discovery of relevant, new artists alongside heritage mainstays, cultivate an environment for lifelong music fans where great music is much more than something that just goes on between your ears? A place where your personal soundtrack is, unequivocally,serious business? Where each and every song is lovingly selected, with your adult sensibilities in mind? After all, no matter what your age, music remains essential. Yippee ki-yay. With the launch of the Outlandos Music Daily 'Dos, it's easy to discover the next Clash, Dylan or James Brown and to be reminded why those artists out-and-out rocked your world in the first place: each weekday, hear two handpicked songs, one new and one known, that just make sense together. Think of it as your smart antenna for discovering great new music, rooted in the songs you love. Completely free. And you don't have to make the trip in Austin to get it. _____________________________________________________________________________ [ Back to the main Press page ]
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